Video: Trailer for Shoreview Natives' YouTube channel.
Video: Shoreview Natives highlights the environmental benefits of native plant pollinator habitats.
Yard sign created to generate curiosity while explaining the prep work involved with installing a native garden. During this phase large dark plastic sheets cover the land to get rid of unwanted weeds or grass without the use of herbicides (sometimes for several weeks). This sign was developed in an effort to educate passersby that a native plant and pollinator garden is in the process of being installed—naturally.
Promotional yard signs offered to clients once a garden has been installed.
I worked with the client to develop yard signs to display information about installing native plant and pollinator gardens, particularly for large sites. To install a garden without herbicides, they cover the ground with a dark plastic sheet for several weeks to get rid of weeds and other unwanted growth. After that, a wood fibrous mat is installed and plants are put into the ground through the mat. It takes a while, sometimes not until the next growing season, for the plants to get to full growth and fill the space. To take advantage of the awkward-looking 'in-progress' phase, we developed signs to educate passersby and inform those unfamiliar with the process. In addition to the sign's extended brand awareness and promotion during this phase, it allows the business to educate the public about the importance of supporting pollinators in an environmentally responsible way.
© Stephanie Magedanz Bartsch
